Meticulous Mat
Growth Specialist
“I use Foleon to customize our audience’s journey depending on who they are and what content they have engaged with.”
Foleon Docs are easy to scale and reproduce, and we make good use of that. We often create more than one version of a Foleon Doc for different segments of our audience — paid and organic audiences, for example. We do this to emphasize different calls to action for different groups and user personas. For organic traffic that we can’t control as much, we’ll have a CTA to move them further through our education funnel. For paid traffic, over which we have more control, we might emphasize demo requests right away. This helps us optimize user journeys to get the most out of our budget and resources.
Discovery Dori
Business Development
“I use Foleon as a show-don’t-tell sales tool that always leaves my prospects excited.”
Foleon’s interactive format stimulates your audience to engage more, read more, and remember more. I’ve found the easiest way to convince prospects is to show them. That’s why I ask them to send me one of their PDFs — so I can create a Foleon mock-up out of their content. With the templates our designer set me up with, it only takes me 30 minutes to do. After seeing their own content in a Foleon Doc, my prospects are usually interested in seeing more. Not only does this show how much more engaging their content can be, but it also proves that anybody — even those without design skills (like me) — can create content quickly and on their own.
Saucy Sim
Content Marketer
“I use Foleon's personalization features to cut through the noise and give people content they’ll enjoy.”
People are busy, and attention spans are short. Today, even the most well-written content runs the risk of going unnoticed or being forgotten. Successful content is highly relevant to your readers' interests — almost as if it's been made specifically for them. Beyond simply addressing my readers by their name and job title, I use Foleon's page conditions to show different pages to different contacts. For example, if I know one reader is in the UK, I might show them a pricing page in pounds, whereas a US contact will only see the page with pricing in dollars. I could do the same for their industry, for example, only showing the pages that are relevant. And all of this can be done in one Foleon Doc — no need to create multiple versions!
Techy Tom
Marketing Automation
“I use Foleon to measure buying intent and determine who is sales-ready.”
One thing our customers really value is the direct integration with their CRMs. It allows them to see reader engagement on a contact level. This is a huge gain for those who stepped away from legacy formats like PDF. You can see, right in your CRM, who read what, when, and for how long. These insights are useful in so many ways, but especially in helping you decide when to reach out to a prospect. We use in-content engagement metrics to affect lead scoring in our system. And we also use it to help sales prioritize and personalize their conversations. You can set up all types of workflows based on in-content engagement. Notify salespeople once a user has read a certain number of pages, or trigger a nurture sequence when someone comes back a second time.
Sarcastic Sean
Senior Copywriter
“I use Foleon to learn what works and optimize content on the fly until it’s perfect.”
We try to make every piece of content a piece of art. What we don’t do is try to make it perfect right away — since that would be incredibly time-consuming. Instead, we launch a first version and watch how it performs. We look at how much people read, on what pages they might drop off, what topics they find interesting, and how well it leads them to take further actions. With Foleon, it’s easy to make changes on the fly. By continually monitoring these indicators, we can optimize our content until it’s as close to perfect as it’s going to get.
Ubiquitous Yun
Paid Ad Specialist
“Foleon lets me do intelligent retargeting that wasn’t possible before.”
Foleon Docs are web-based and each page has a different URL. This opens up a world of possibilities when it comes to retargeting. Here are 3 examples you can copy:
- Didn’t see the last page → Retarget with offer A.
- Made it to the last page but didn’t convert → Retarget with offer B.
- Made it to the last page and converted → Retarget with offer C.
Retarget your audience with ads and emails, and create CRM notifications for your sales reps once your lead has completed the next step. You can also use these insights to tighten up your lead scoring model.
Results Ritesh
Director of Inbound
“Foleon helps us create more sales conversations and generate more opportunities.”
Balancing short and long-term goals can be challenging. It’s essential to operate with a long-term vision. At the same time, you need to keep your pipeline healthy and the deals rolling in. Here are 2 things you can do with Foleon to create more sales conversations.
- Add forms to your content. Whether for requesting pricing or to get in touch, Foleon Docs give your readers the ability to interact.
- Add chat. Your website probably has a chat widget. Why don’t you add one to the rest of your content too? It’s possible with Foleon.