How tech is (and isn't) serving content marketers

The digital and data age has empowered us to consume the content we want on our terms. We can decide when we want it, where we want it, and what devices we’ll use to access it. With demand for great content on the rise from consumers — some of whom are prepared to reward brands that meet their expectations — content marketers are becoming ever more reliant on technology to create better content faster. We surveyed marketing professionals who attended the CM World Conference this year to determine how successful content marketing technology is. We wanted to find out if their content tech was improving their content engagement, content intelligence, and scalability efforts.