“When we couldn't print content anymore, we had to still continue to create content that we could engage with, mostly prospective students… and we did that by implementing Foleon, which we were able to do very quickly and use it really seamlessly.” The way universities create and share content for their audiences is undergoing a dramatic shift: "In the post-secondary landscape (i.e., the higher education industry), we have three big challenges when creating content. The first one would be creating content that truly stands out among our audiences."