Executive Summary
Three & Foleon
At Foleon, we understand how many business processes rely on great content to achieve results. This Executive Summary will demonstrate how Foleon exceeds Three's requirements for a Digital Narrative Platform, so that Three is able to deliver more engaging and interactive content to customers through it's B2B website.
Foleon will enable Three's internal teams and external agencies to build content quickly and easily. As a platform with scalability at it's core, Foleon will help Three to streamline the content publishing process, making it more efficient and reducing the time to-market for new content.
Welcome to a new approach to content.
7 Reasons Three should choose Foleon to supercharge content creation
Let's dig in!
Transactional Website to Engaging Content Transformation:
In order to effectively engage larger businesses, who may start their buying journey months before ever reach out to Three, engaging top-of-the-funnel content to engage customers is critical. Engaging content at this stage in the funnel will enable three to create more bespoke, tailored journeys for their (potential) customers, and deliver the right content at the right time, based on intent signals. This thoughtful approach to content delivery will help to build brand trust and awareness.
On the AMEX GBT resources page, the AMEX team generate a number of ebooks (all made in Foleon). The journey is clean/simple, and the readers get a superior experience. The content team get flexibility and the insights they need
Focusing on Scalability
Foleon as a no-code drag and drop platform is the ideal way to generate content without the reliance on developers that is currently hampering the delivery of existing content. Foleon has a wealth of templates from longer form scrolling content types like ebooks, reports & white papers to shorter 1 page templates (like this one). Foleon has scalability at it's core everything from our 2 editors, to our review mode to our extensive template libraries ensure Three will be able to create custom content quickly without coding.
Explore our simplified editor, the Content Builder
Explore Workspaces for enhanced governance and scalability.
Prioritising interactive content
A desire to move away from creating PDFs is one of the biggest drivers for our customers to start using Foleon. Particularly for white papers and case studies the use of PDFs pose a number of challenges in mobile optimisation and engagement tracking. Foleon is the ONLY platform in the market that is responsive by default. We prioritise because we believe all readers should have the best experience, regardless of device.. Additionally, this needs to enable the integration of analytics tools to measure user engagement and interaction, providing valuable insights into content effectiveness.
Integrating with Three's tech stack
Integrating with AEM, Salesforce and Marketo, Three's chosen platforms, will ensure Three is able to leverage data to personalise content, capture contact details via forms and analyse complete customer journeys. In practice this mean the ability to identify intent within key accounts, understand interest, automate flows to ensure companies receive the right (most relevant) content at every stage of the customer journey.
Collaboration & Process improvement
The best content is created together. This means involving stakeholders and getting their input throughout the creation process.
To make this easier, Foleon launched Review Mode — empowering you to collect feedback on Foleon Docs through built-in commenting.
This feature comes with free of charge users for people that aren't creators, but are an important part of the reviewing process.
Helping Three to meet it's sustainability and waste reduction goals
Foleon understands and appreciates Three's focus on social responsibility. Hutchison Telecommunications Hong Kong Holdings Limited (HTHKH) has won a succession of environmental protection awards and energy management certificates from green organisations and government authorities for its waste paper recycling initiatives. Using Foleon results in a reduction of printing and all of the associated supply chain pollution/waste.
When Three becomes a Foleon customer we will also plant trees on Three's behalf!
