Foleon Analytics Dashboard
Measure your Foleon Docs’ success
A good deal of time and effort goes into creating digital collateral like eBooks, white papers, and reports. Once you’ve shared an asset with your audience, you’d like to know how well it performs. But how do you gather this information?
Understanding content performance is crucial to engaging your audience and achieving the results you want. It would be a waste of time and resources to share content that can’t be measured. Better data leads to better insights and, ultimately, more valuable content.
How's your Doc doing?
Our built-in Analytics Dashboard gives you easy access to the most important performance metrics. It lets you quickly see what’s working so you can optimize your existing assets and make your next piece even better.
You can download the performance report and easily share it with your team!
In this guide, we focus mainly on Foleon Analytics, but it’s worth noting that you can also track your content with Google Analytics and several other integration options. ▶️ How to use Foleon Analytics
What can you measure?
Traffic and unique visitors
How many people viewed your Foleon Doc within a specific time frame? You can see traffic per Doc at a glance, including both new and returning readers.
The handy visitors over time graph shows exactly on which day these readers visited. Finding trends has never been this easy!
Pages and time per visit
Traffic is only part of the story. The dashboard also shows you how many pages the average visitor sees and how long they spend interacting with your content.
These insights will help you assess the reading experience and ensure your assets are as engaging as possible.
Unique visitors and all Doc visits
Bounce rate
Pages per visit and visit time
Bounce rate
Bounce rates indicate how many visitors left your Doc immediately after viewing a page. Knowing this can help you spot potential points for improvement.
Some ways to decrease bounce rates are to make your navigation more intuitive and to use copy that teases what’s on the next page.
Devices
What screen sizes does your audience most commonly use? Knowing this will help you craft designs more suitable for your readers.
You can optimize what visitors see depending on the size of the device they use.
Follow the reader's path with page-level metrics
Which page is the most popular? How much time do your visitors spend on each page? Where do they jump off? You can find answers to these (and many more) questions on the pages section of Foleon Analytics. Page-level metrics tell you what works, how to optimize, and what you can do even better in your next Foleon Doc 💪
What can you learn from these metrics?
You have the data. Time to take advantage of these metrics and turn them into actionable insights!
See these examples:
Peak in visitors Did you change something in the Doc or promote it on that specific day? If yes, keep it going! Short reading time Make the Doc easier and more fun to read by, for example, adding visuals and videos. Less text-heavy Docs are more engaging and welcome your readers to stay longer.
High bounce rate This page makes people drop out. Try making navigation easier with buttons to other pages and teasing the next topics. Growing number of mobile users Responsiveness is more important than ever. Make sure to design your Doc separately for tablet and mobile to guarantee a stellar user experience on every device.
Integrate Foleon with your existing tech stack
Analyzing your content's performance doesn't stop here.
Next to Foleon Analytics, you can connect your Foleon Docs to Google Analytics and seamlessly integrate Foleon with the products you already use.
We have native integrations with the following Marketing Automation Platforms (MAP):
You can use these platforms for additional tracking insights and setting up lead generation gates. Our MAP page tracking feature lets you see whenever contacts visit your content and how they behave.
Tracking individual contacts' interaction in your MAP allows you to personalize follow-ups, trigger workflows, measure engagement, employ lead scoring, and better understand the value of your content. Next to that, you're able to integrate Foleon with many other products. Browse through the possibilities on our website.
For more detailed information, check out these Foleon Help Center articles!
