FOLEON CONTENT AWARDS

The finalists are in! It’s your turn to celebrate their content by voting for your favorite for each category.

Best Marketing Content

These finalists have launched campaigns that truly stand out: driving engagement, sparking action, and making a lasting impression.

The Year Ahead 2025 - Simmons&Simmons

This one really shows what happens when bold design meets smart storytelling. Simmons & Simmons took a complex, data-heavy topic and made it feel futuristic, alive, and genuinely fun to explore.

The use of overlays, motion, and data viz is spot-on: everything feels intentional and effortless. It’s polished, creative, and clearly made with care.

Just one month after launch, The Year Ahead 2025 set new engagement records. Page views rose from 2,771 to 3,030, and average time spent doubled from 3 to 6 minutes.

Magazine Edition 14 - Journey Beyond

Journey Beyond nails the digital magazine experience. Every page feels rich, immersive, and beautifully balanced: full of stunning visuals, smart storytelling, and just the right amount of interactivity.

It captures that high-end, editorial feel while staying easy to navigate and genuinely engaging from start to finish. The mix of videos, podcasts, and imagery makes it feel alive, not static. It’s a great example of how to turn print storytelling into something that truly belongs online.

Threat Horizon - Information Security Forum

ISF’s Threat Horizon feels like stepping into the future, a bold, immersive report that makes complex cybersecurity insights feel alive and accessible.

It’s a powerful example of how design can elevate technical content. The structure is clear, the experience is dynamic, and even traditionally dry elements like resources and downloads are presented in a creative, engaging way. It’s smart, modern, and distinctly on brand: perfectly matching its theme of looking ahead to the future of risk.

Celebrating the Best Marketing Content Award!

Best Sales Content

These finalists created sales materials that empower teams, accelerate deal cycles, and wow prospects every step of the way.

The London Collections 2025 - Knight Frank

Knight Frank turned a real estate brochure into a full-on experience. The interactive map is a genius touch, letting readers explore London’s neighborhoods and listings in a way that feels natural and intuitive. It’s beautifully shot, polished, and feels high-end from the first page to the last.

Even though it’s a big doc, the navigation is smooth and the layout keeps you engaged. It’s more than just a property brochure: it’s an immersive showcase of design, detail, and smart interactivity that makes you want to dive in (and maybe buy a penthouse while you’re at it).

Sports Private - Charles Russell Speechlys

Charles Russell’s Sports Private feels sharp, modern, and full of confidence. The bold graphic style, clean layout, and smooth navigation make it an effortless read, and the use of video brings it to life in just the right way.

It strikes that sweet spot between professional and dynamic, perfectly reflecting the energy of the sports world while keeping the brand’s credibility front and center.

It's a strong example of how great design and storytelling can turn legal expertise into something that feels exciting and alive.

Designing Future-Ready Airports - Deerns

Deerns really shows how to turn technical content into an engaging, interactive story. The design is clean and consistent, with just the right amount of motion and layering to keep you curious as you scroll.

The real standout? The use of hotspots. They make navigation effortless, letting you dive straight into the details that matter without ever feeling lost. It’s thoughtful, modern, and beautifully executed.

This Doc is smart, seamless, and packed with clever interactions that make complex content feel simple.

Celebrating the Best Sales Content Award!

Best Corporate Comms Content

These finalists nailed the art of clear, engaging, and on-brand communication: whether internal updates or external messaging.

Signs of Success - Ipsos

Ipsos’ Signs of Success is the kind of doc that makes data feel exciting. It’s clean, modern, and beautifully balanced, packed with charts, illustrations, and subtle animations that make complex insights easy (and actually fun) to explore.

The design is confident and consistent, with smart structuring that keeps you reading without ever feeling overwhelmed. Every element, from the interactive embeds to the layered visuals, adds something meaningful.

Impact Report - Differentiated

Differentiated took an impact report (often the driest kind of content) and made it bold, beautiful, and genuinely engaging. The design is clean and modern, with strong visuals, big headers, and a color palette that instantly draws you in.

It’s easy to navigate, flows naturally, and feels both professional and creative. Every section lands with purpose, and the visuals do as much storytelling as the words.

Advising Through Uncertainty Study - The American College

The American College delivers a clear, well-structured report that gets straight to the point. It’s easy to read, visually balanced, and uses Foleon’s interactive elements in a way that adds depth without distraction.

The flow feels natural, guiding readers through data and insights effortlessly, and the embedded visuals make the content feel alive and credible.

Celebrating the Best Corporate Comms Content Award!

Best People content

These finalists used Foleon to connect with employees, promote culture, and create meaningful people-first experiences.

Logbook - Hapag-Lloyd

Logbook is what happens when a classic employee magazine gets a full digital reboot. Hapag-Lloyd turned 125 years of tradition into something bold, modern, and genuinely engaging. It’s packed with videos, animations, and hotspots all used thoughtfully to bring stories to life and make complex topics like innovation, sustainability, and diversity feel human and relatable. The design is bright, clean, and beautifully structured, with a unique “masonry” contents page that sets the tone from the start. It feels fresh, global, and full of energy, a true digital experience that connects around 17,000 colleagues across continents.

2024 Corporate Responsibility Report - ScottMadden

ScottMadden’s report takes corporate responsibility and makes it feel personal, visual, and easy to connect with. It’s a clean, well-structured story told through great design, packed with data embeds, cards, and tables that make the content engaging without ever feeling heavy. Everything about it feels intentional: the layout, the flow, and the balance between visuals and narrative. It’s professional but warm, polished but approachable, exactly what you want from a report that’s meant to inspire trust and transparency.

Prospective Employee Packet - Rettew

Rettew’s Prospective Employee Packet shows exactly how to use digital storytelling to bring company culture to life. It’s clean, structured, and easy to follow, with thoughtful interactive touches like the CEO’s video intro and a clickable map that make the experience feel personal and engaging. The design strikes a nice balance between professionalism and warmth, guiding readers effortlessly through what it’s like to work at Rettew while highlighting the company’s people-first values. Every element serves a purpose, making the whole piece feel genuine and well-crafted.

Celebrating the Best People Content Award!

Design Excellence Award

These finalists are pros who brought visual storytelling to life with stunning design and brand precision.

Our Zoo - Raw (Spring 2025)

Our Zoo is bursting with creativity and heart: a vibrant, playful, and beautifully crafted digital experience that makes you feel like you’re actually walking through the zoo. Every page is alive with motion, illustrations, hotspots, and clever interactions that make the content fun to explore and impossible to skim. It’s a masterclass in turning storytelling into an experience. The team clearly poured love into every detail, from the bold typography to the interactive map that brings the new Heart of Africa area to life. And it worked: the Doc reached over 10k unique visitors, 15k visits, and an impressive 82k page views, outperforming every previous Chester Zoo publication.

The New 1 Series - Juice

Juice delivered a digital experience that feels as premium as the car it showcases. The design is rich and confident, with plenty of breathing room, smooth navigation, and beautiful layouts that invite exploration. It’s clean, modern, and full of clever details, from interactive hotspots to the seamless dimensions tool that lets readers compare models side by side. The experience feels effortless, elegant without being overdesigned, and every interaction adds value. It’s a true standout in design precision and usability, perfectly reflecting BMW’s mix of innovation and luxury.

Less hype, more craft - The Drum

Less Hype, More Craft is a one-pager that proves simplicity can be stunning. The Drum nailed the balance between storytelling and visual impact, the scrolling experience feels fluid and satisfying, with beautiful imagery and subtle parallax effects that pull you right in. It’s clean, confident, and crafted with care. Every element serves a purpose, from the strong typography to the seamless transitions that make you want to keep scrolling. It’s a masterclass in restraint, using design precision and motion to elevate the story without ever overwhelming it.

Celebrating the Design Excellence Award!

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