The way audiences find and consume information has fundamentally changed.
For content to be found, it needs to achieve two things: drive traffic through SEO (Search Engine Optimization) and remain visible in the evolving world of AIO (AI Optimization).
In this Doc, we'll explain how Foleon's platform and format support you in both efforts.
Great content...but it's invisible.
Right now, most marketing teams are producing high-value off-website content that search engines and LLMs can’t see.
Modern discovery systems, like Google and AI crawlers, struggle to process much of today’s web content because of how it’s rendered.
Legacy formats like PDFs are opaque to crawlers. And other platforms (like Ceros) rely on client-side JavaScript or dynamic frameworks that only load text and visuals after the page is served. Google’s crawlers can sometimes render this, but inconsistently, and LLM-based systems can’t render it at all.
What makes Foleon Docs different?
Unlike other off-website formats, Foleon Docs are fully discoverable by search and AI systems.
Instead of loading after the fact (like PDFs or client-side rendered tools), Foleon’s hybrid rendering model delivers the complete HTML structure first — so crawlers and LLMs can read it instantly. Then, it adds features like interactivity and lead capture for human readers.
In other words, it's the best of both worlds: discoverable and engaging.
It's the best of both worlds: discoverable and engaging.
How to incorporate Foleon into your SEO and AIO strategy
Foleon Docs don’t replace your website or your blog; that’s not their purpose.
But they can support your SEO and AIO efforts, while engaging your audience and giving you untapped insights into your readers.
Here are our tips for using Foleon as part of your SEO and AIO strategy.
Enhance parent domain ranking with compelling content
Generally, search engines prioritize company domains over subdomains, e.g., foleon.com vs. docs.foleon.com, especially with branded search. That said, highly engaging content on subdomains can enhance the overall visibility of the parent website.
It’s best to use Foleon Docs for engaging interactive content that supports, not replicates, your website content.
For example, your blog could live on your website, and your other commercial assets like white papers and reports could live in immersive Foleon Docs that link to your parent domain and support your overall rankings.
Self-host Foleon Docs
If direct domain authority contribution is your main goal, Foleon also supports self-hosting or reverse proxy.
This allows you to create a Foleon Doc and park it on your website rather than on a sub-domain (e.g., www.acme.com/foleon-doc).
Putting Foleon Docs on your primary domain means that they'll contribute to the domain authority of your main website, potentially increasing your rankings.
This can be a great option if you want to use Foleon Docs to boost your SEO and AIO strategy.
You can read our guide to self-hosting here.
Balance lead gen and indexing
With Foleon, you don't have to choose between indexing and gating for lead capture.
With Foleon's mid-gating feature, crawlers and LLMs can index the full content structure before a lead capture form appears, so you can maximize your organic reach while maintaining your lead gen pipeline.
Read more about mid-gating here.
Boost search engine and LLM visibility
Since Foleon Docs are used for many different kinds of content, they're optimized for security. By default, search engine visibility is switched off to avoid making any sensitive information public. But you can change this setting if you want to, so search engines and LLMs can crawl your content. Foleon Docs have all the SEO-related features you'd expect. You can set meta titles and descriptions, alt tags, language headers, and even canonical links to prevent competing with other content you're prioritizing.
Read more here.
Your CMS + Foleon = a match made in search heaven.
Leaning too heavily on your website creates bottlenecks when it comes to creating and publishing content. Most CMS systems aren’t designed for non-specialists, leaving website owners overloaded with design, development, and publishing work.
Foleon complements your CMS by empowering teams to create and publish interactive content quickly, without depending on designers or developers.
And our format enhances your SEO and AIO strategies by ensuring that your off-website content is not only engaging, but instantly machine-readable and visible to search engines and LLMs (if you want it to be).
