Better buyer insights mean higher win rates.
It's that simple.
Wouldn't it be great to know...
After your conversation, you sent a prospect a document, but did they read it? Did they share it with someone else in their organization? What specific pages did they read — or not read? What if you could enter your following conversation already knowing?
With Foleon, you see what content your prospects read, what pages they returned to, and even who they shared it with — all in your CRM.
Introducing Foleon’s native CRM and MAP integration
Intelligent content helps you with:
Keep tabs on your buyers' behavior
When you connect Foleon to your CRM, you can see how and when specific prospects interact with your business documents — right on their contact timelines.
Knowing what they read and what topics they found exciting makes you better equipped to take the conversation further.
Gain insight into their buying process
Foleon lets you secure documents with forms and gates. Not only does this keep your content safe, but it also reveals who your prospects share it with.
Did they forward your proposal to their finance team? Did they share your brochure with their boss? You gain invaluable insight into their internal buying process.
Prioritize prospects who've shown real intent
Time is money, and how you spend it matters. With our native CRM integration, you can set up lead scoring based on in-content engagement.
Has a prospect spent a significant amount of time in your content? Have they repeatedly reviewed a particular page? Have your CRM automatically notify you when a prospective buyer has reached a threshold you define.
Trigger automations with intent signals
Once you've connected Foleon to your CRM or marketing automation platform, you can build automations based on buyer engagement inside your content.
Automatically create follow-up tasks, add prospects to lists, or even send automated emails — all based on what your prospects have (or haven't) read.
To summarize
Foleon's integration with your CRM provides invaluable insights into buyer behavior, offering a detailed view of their interactions with your content. This knowledge empowers you to enter conversations more prepared, knowing what they've read and which topics interested them.
Additionally, Foleon allows you to gain insight into their internal buying process by securing documents and tracking who they share them with. This information helps you prioritize prospects showing genuine interest optimizing your time and resources. Moreover, with our native CRM integration, you can set up lead scoring based on in-content engagement and trigger automations to streamline follow-up tasks and communications based on their content interactions.