Why personalization?
Make every reader interaction more unique and authentic
Personalization is proven to increase engagement. When content is meant for you, rather than for a general audience, you naturally assign it more importance. The more personal and relevant it is, the more likely you’ll invest time in it.
Whether it’s addressing your readers by name or making your Foleon Doc dynamic based on their industry or job title, you’ll find personalization creates an overall better reader experience.
With just a few clicks, you’ll be able to:
- Increase content engagement 💍
- Improve customer satisfaction ❤️
- Fill your pipeline with higher-quality leads 🧲
- Create more sales opportunities 🎯
- Boost your win rates 🏅
Personalization for every business objective
However you use Foleon now, personalization can benefit you. Whether the focus of your content is awareness, acquisition, upsell, cross-sell, retention, or loyalty, personalization is essential in building profitable relationships with new and existing businesses.
Here are a few ways you can use personalization:
Address employees or customers individually in your newsletter or magazine.
Show pages or promotions specific to the reader’s industry or job title.
Personalize invitations and reminders for your next corporate event.
Tailor your company's annual report to your most important stakeholders.
Maximize attention in your onboarding processes for new employees or users.
Call out your hottest prospect in your next sales proposal.
Make your customers feel valued with personalized experiences in your comms.
Make your next microsite or landing page seem like it was created for just one person.