Intelligent
I’m designed to fill in some of the significant measurement and insight gaps you (maybe) didn’t even know you had.
Did you know that:
%
more leads come from content marketing than traditional marketing.
0%
of marketers create at least one piece of content every day.
0%
of B2B marketers say they’re effective at content marketing.
Most companies agree that content marketing is vital for informing, educating, and guiding their audiences.
We also know it’s essential to understand whether (and how) our content actually resonates and drives sales. So we carefully track and measure our channels — website, blog, social media, email.
But there is one glaring gap that you’re probably painfully aware of: the PDF. How do you measure the efficacy of your PDFs? By the number of downloads?
Whether you're generating leads with eBooks or sending sales proposals, you need to know more about what’s going on inside your most essential content.
How much did they read?
What was their favorite part?
Who shared it?
Fole-Tip
“Foleon lets me do intelligent retargeting that wasn’t possible before.”
★/10
“Leads that come in through Foleon become MQLs 2x faster. By integrating Hubspot, we can do progressive profiling and pick out the most engaged leads, then hand the ones to sales that are most likely to convert.”
Kerry L. | Lumi CMO