A HIGHER ED MARKETER’S PLAYBOOK FOR THE POST-ADMIT PHASE
“MELT”-PROOF YOUR HIGHER ED CONTENT
A HIGHER ED MARKETER’S PLAYBOOK FOR THE POST-ADMIT PHASE
“MELT”-PROOF YOUR HIGHER ED CONTENT
SPRING HAS WELL
AND TRULY SPRUNG.
And for admissions and marketing teams at universities and colleges, that means you’re entering the highest-stakes window of the higher ed calendar: the fateful period between admissions and enrollment.
Prospective students are figuring out which campus they’ll be calling home come Fall. You’re doing everything you can to keep yield rates high, engage with future students, and prevent them from “melting” before move-in day.
CLEAR PRIORITIES, CLEARER HURDLES.
According to EAB, in 2026, 92% of enrollment leaders have a clear priority: fill more seats across all programs.
But the obstacles to getting there are even clearer: Schools are fighting for a shrinking pool of college-goers, international recruitment is harder than ever before, and economic factors are making students and parents second-guess their deposit decisions.
If that wasn't enough, applicants are increasingly comparing and researching schools on their phones and via answer engines (like ChatGPT), creating a gap between the traditional formats admissions teams rely on and students' content needs.
HOW TO WIN THE POST-ADMIT RACE WITH CONTENT
In a few months, every empty seat becomes a budget problem. But right now, you’ve still got time to strengthen your school’s post-admit journey before the window closes.
Here are the content moves you can make now to make sure you’re celebrating filled seats come Fall.
GET INTO FUTURE STUDENTS' HEADS
If you don’t know how your admitted students are engaging with your content, you don’t know how to show up for them.
And when you rely on static formats like PDFs, print, or flipbooks for your admissions guides or viewbooks, you’re pretty much flying blind.
Sure, you might be able to see who’s downloaded. But the ones re-reading the ‘Financial Aid’ section twice in 48 hours, or the ones who’ve dropped off entirely? They’re a mystery.
Without content engagement data, you miss out on valuable signals that allow you to identify students at risk of melting before it’s too late.
STOP GUESSING AND START RESPONDING
By creating interactive viewbooks and guides that integrate with your CRM, your admissions team gains a superpower. They can see exactly what a prospective student is reading in real-time, so that instead of sending generic follow-ups, they’re able to address their specific concerns before they become a reason to melt.
Take TIAS Business School, for example. Having relied primarily on PDFs, they were struggling with the lack of transparency.
By integrating their content platform with their CRM, they gained tons of insights that allowed their team to better understand what resonated the most with their prospects.
