MEET PROSPECTIVE STUDENTS WHERE THEY'RE AT
Admitted students are making life-changing decisions on their phones, while working summer jobs, or even on the go while travelling.
It’s your content’s job to give them the info and reassurance they need to commit, wherever they are, with as few friction points as possible.
That means that — as well as addressing future students' concerns and questions at the right time — your content needs to be optimized for mobile responsiveness and LLM-visibility.
“Content can make a big difference in our industry when it comes to engaging our prospective student audience and impacting enrollment. Being able to create content that engages and delights the audience is the key to creating a long-lasting relationship.”
— Christine Goucher, Creative Director, The University of Waterloo
CREATE CONTENT FOR THE MAKE-OR-BREAK MICRO-MOMENTS
PDF guides and flipbooks don’t just provide a terrible experience on mobile — they’re also practically invisible to the AI tools today’s students use to research and compare schools.
Interactive, mobile-responsive admissions and enrollment content allows your students to prep for Fall on their own terms.
And by creating your official guides in a digital format that AI can easily parse and cite, you can be sure that students are getting the right answers, even when they ask ChatGPT.
The University of Waterloo’s Creative Studio understands the importance of adapting your content strategy to meet your audience’s needs. As the team’s Creative Director, Christine Goucher puts it, “Content can make a big difference in our industry when it comes to engaging our prospective student audience and impacting enrollment.”
By shifting from static to digital formats, incorporating interactive elements like quizzes and surveys, and video, the team was able to meet prospective students, parents, and alumni where they expected to be met — and win 5 content awards in the process. Christine notes, “Being able to create content that engages and delights the audience is the key to creating a long-lasting relationship.”
ADMISSIONS VIEWBOOK
ILLINOIS STATE
Illinois State University is a leading public institution located in Normal, Illinois.
Its digital viewbook brings the Redbird experience to life — interactive, dynamic, and designed to engage future students wherever they are.
ANNUAL REPORTS AND MORE
UC MERCED
UC Merced engages new readers with immersive digital annual reports
“We were getting questions from CIOs on other campuses asking, “How did you do this? We want to do something just like this.””
ALUMNI MAGAZINE
UNIVERSITÉ DE MONCTON
UMoncton cuts content creation costs by 75% and triples production with Foleon.
“Everyone has been super impressed with what we’ve done on Foleon. A big part of that is the content, the design, and our own knowledge of our community, but our secret weapon is the platform.”
DONOR RELATIONS AND MORE
UNIVERSITY OF WATERLOO
University of Waterloo wins 5 awards after combining print and digital content.
“Foleon makes publishing content very easy. It allows movement, animation, and video to be embedded into the experience, which is an easy way to move people from that piece to your website.”
CREATE CONTENT WHEN IT COUNTS
During the countdown to enrollment, things move fast. New grants are announced, waitlists shift, and FAQs need updating.
If every minor edit means logging a ticket to an overbooked creative department or an expensive external agency, you’re losing precious time.
And, let’s be real: most admissions teams are relatively small and scrappy. You don't have the luxury of long design cycles when a student is waiting for an answer now.
LAY THE FOUNDATIONS TO MOVE FASTER
The goal here is to move from a “request and wait” model to being able to react and optimize content independently at key moments.
For most teams, that means enabling non-designers to create within guardrails set by specialists. By laying the groundwork upfront with flexible, on-brand templates, you’ll enable admissions staffers to update a scholarship deadline or a housing FAQ on the fly, instead of waiting for days.
Plus, with design queues out of the equation, there’s no need to wait for a campaign post-mortem to optimize an asset. If your engagement data shows that students are bouncing off a specific testimonial, you can swap it for a higher-performing video in real time.
Look at Université de Moncton, for example. By empowering their team to move faster, they not only cut their creation costs by 75% — they also tripled their production volume. Amélie-Anne Gauthier, Development Officer, calls Foleon’s content platform their “secret weapon” for staying agile and connected to the school’s various communities.
“We’re a very, very small team, and we’re very proud of what we’re able to create.”
– Amélie-Anne Gauthier, Development Officer, Université de Moncton
Tripled content production
Cut creation costs by three-quarters
STAY ON-BRAND RIGHT UP TO MATRICULATION (AND BEYOND)
In the scramble to fill seats, it’s too easy for teams to go rogue with content.
With limited in-house design resources (and no time or budget to call in an agency), teams end up creating one-off PDFs and unofficial landing pages that look nothing like your school’s main site.
If you’re a prospective student who’s already questioning whether college is worth the investment, a disjointed brand experience feels like friction. And too much friction can eventually lead to melt.
DELIVER A CONSISTENT EXPERIENCE AT EVERY TOUCHPOINT
EAB’s Guide to Yield and Melt Management put it best: “A strong brand is a force multiplier for your yield and melt efforts.”
In other words, a consistent, recognizable brand makes all of your efforts to engage and convert students — especially in the post-admit phase — that bit more effective.
CENTRALLY MANAGED BRAND ASSETS
The key to staying consistent? Locking down your standards.
With Foleon’s Brand Console, central teams can lock down templates, colors, and logos, so a faculty member recruiter can’t accidentally use the wrong hex code or logo.
CREATE REUSABLE CONTENT WITH MODULES
And with Global Content Modules, you can update a tuition rate or a FAFSA deadline in one place and have it automatically sync across every digital viewbook, program guide, and acceptance packet.
Real-time updates, without breaking the brand.
DON'T REMEDIATE FOR ACCESSIBILITY,
BUILD IT IN
Accessibility isn’t a “nice-to-have”. Regulations are being enforced more strictly, meaning schools face reputational damage (and hefty financial penalties) if they fail to comply.
But, more importantly, by creating enrollment materials that aren’t accessible, you’re essentially filtering out potential students at a critical decision-making moment.
True yield management means ensuring the door is open for every single admitted student.
By using a platform built with WCAG standards, ARIA labelling, and accessible-by-design templates, you ensure that every prospective student can navigate their path to enrollment without friction.
