PDF vs Foleon Doc
Top 9 reasons to reconsider PDFs
PDFs are so commonplace in today’s digital world that few marketers give them a second thought. Their limitations, however, are extensive. From their boring presentation and complete lack of data, to their difficulty to use and produce — this handy guide highlights some of their constraints and compares them to a newer alternative.
#9 Spray and pray lead generation
Gate a PDF on a landing page and anyone can download it. That doesn't mean they're worth following up with... Then again, maybe they are. How would you know?
Engagement-based lead scoring
See right in your CRM how each individual contact engages with your content — which pages they read, where they clicked. Then trigger actions based on whatever criteria you want.
#8 Multiple steps to access
PDFs require you to download them before viewing. This is already a barrier for desktop users, but for mobile users, downloading files remains an almost alien task.
Always easy to access
Foleon Docs require no downloading, no third-party apps, and no browser plugins. They work perfectly in any browser, on any device — all you ever need is a URL.
#7 High-friction landing pages
PDF downloads are a staple of modern lead generation. So much has been written about landing page optimization because everything hangs on whether or not they fill in that form. And usually, they don't.
Engage first, capture later
Foleon Docs don't need landing pages. You can put the form wherever you want. Get them hooked with the first few pages, then mid-gate it. Or put the form at the end after they've had a chance to engage.
#6 The nightmare of outdated content
After distribution, your PDF will be out there forever. When your messaging, offerings, or contact info changes, there's no way to update it. And you never know how widely those old PDFs will circulate.
Foleon Docs can be updated after distribution. Go ahead and change something. Everyone will see the most up-to-date version. When content expires, unpublish it. Forget about old content circulating.
#5 Time-consuming to produce
With tools like InDesign, producing a high-quality PDF requires lots of time and design expertise. And every time you want to change something, you need to send it back to your designer.
Easy to create
Our intuitive drag & drop editor and suite of customizable templates allow anyone to create interactive content quickly. Say goodbye to the back-and-forth and update your content on the fly.
#4 Gather vanity metrics
How successful was your last PDF eBook or white paper? The only metric you can report on is the number of times it was downloaded.
Measure buying intent
By looking at in-content engagement, you not only know how effective your content is, but you can also quickly determine who's ripe for follow-up.
#3 No learning
You know how many times your PDF was downloaded, but you can't see how readers engaged with the content inside. In fact, you don’t even know if they read it after downloading.
Foleon Docs tell you how readers engage on the inside. See what sections interest people and where they dropped off. Get all the insight you need to make your content more effective.
#2 Flat, static, boring
PDFs are about as exciting as a receipt. In fact, that’s really all they should be used for. They can contain text, images, and hyperlinks — that's about it.
Use full-screen background videos, animated data visualizations, and parallax effects to create stunning content experiences that keep readers engaged.
#1 Fixed layout
Ever tried reading a PDF on your phone? It’s quite the hassle pinching, zooming, and panning around. No matter how good your content is, putting it in a PDF will cost you both readers and engagement.
Foleon Docs, on the other hand, are built for the mobile age. Unlike PDFs, which just get smaller as the screen size decreases, Foleon Docs adapt their layout and look great on any device.
Is there a clear winner here?
See Foleon in action