About the speakers
Alexander Janssens
Sales Director EMEA
Alexander Janssens is the Sales Director EMEA at Bynder, a global leader in Digital Asset Management. He has extensive experience in sales, account management, and entrepreneurship. Alexander has been at Bynder for over 7 years in diverse sales-related roles. Over the year, he acquired extensive knowledge of the marketing tech industry.
About Bynder
As mentioned by Alexander from Bynder in the panel session, brands are faced with the task of having to navigate the nuances of modern consumer behaviors. In order to achieve this, brand and marketing teams must aim to distribute personalized and consistent content experiences to the right people at the right time. To support brands in achieving their ambitious goals, digital asset management (DAM) systems have evolved from easy asset repositories to being at the heart of complex digital ecosystems, designed to ensure seamless content experiences across a multitude of channels, markets, and languages. The Forrester Wave™ Digital Asset Management Systems, Q1 2024 report identifies DAM as a mission-critical tool for enterprise organizations aiming to remain agile and competitive in today’s digital-first economy.
Maria Franca
Senior Automation Analyst
Maria Franca is a Senior Automation Analyst at HubSpot. With over six years of experience, she has developed deep expertise in automation and operations. She has worked on streamlining processes and enhancing operational efficiency. Her insights are particularly informed by her hands-on automation experience and strategic approach to operational challenges.
What is HubSpot?
HubSpot is an AI-powered customer platform for scaling businesses that goes way beyond a standard CRM or marketing automation tool. It offers engagement hubs, a Smart CRM, and a connected ecosystem of apps designed to help businesses grow by focusing on what matters most: their customers. Here's what HubSpot offers:
- HubSpot Smart CRM
- Marketing Hub
- Sales Hub
- Service Hub
- Content Hub
- Operations Hub
- Commerce Hub
Daan Reijnders
CEO and Co-Founder
Back in 2008, there wasn’t a scalable way for companies to quickly create interactive content. So our co-founders Daan and Joost put their heads together to figure out a better way, and in 2013, something really exciting emerged: Foleon's first version.
Richard Francis
VP of Marketing
With nearly 15 years of industry experience, he's committed to integrating marketing and overall business strategy. Focused on investment right through the funnel, he's convinced that storytelling and content is the core of commercial success.
Joran Bloemen
Product Education Manager
Joran Bloemen brings a blend of customer service, communication, and marketing expertise to the table. His background spans various industries, from B2B SaaS to hospitality, making him a well-rounded speaker.
Lobke Bijman Ramesh
Customer Education Manager
She understands customer needs like no other. Fueled by her extensive background, she crafted the Foleon Academy, the self-learning platform for unlocking Foleon's potential.