Tech stacks fail to keep up with content demand
Content bottlenecks remain a significant hurdle, with 67% of respondents claiming that their current tech stack failed to improve turnaround times. A quarter of respondents were satisfied with their tech stack, while only 10% were thrilled with it. With over half of all content marketers producing one piece of content every day, marketing teams heavily rely on design tools, resources, and people for content creation. Anoma adds: "When it comes to content creation, having the right technology and tools at your disposal can work wonders in empowering your teams to tailor content to fit specific audience needs. This way, people can help themselves to the assets they need, while ensuring they are working within the parameters of established brand guidelines."
Empowering teams to design content
When asked whether their current tech stacks empowered teams to design content, only 5% of respondents agreed that it did. A further 24% said they would feel comfortable with colleagues outside of marketing creating branded content. Democratization of design has been a hot topic, with many creative professionals empowering their teams to use modern design tools to start creating content. This sees a Creative Director facilitating the design process from end to end, rather than producing everything themselves.