Trying to get Generation Z’s attention?
“There was this amazing creative process, where I realized we can totally flip the way that we communicate.”
- Christy Snider, UC Merced
In today's digital age, direct mail and print materials won’t provide the meaningful experiences students are looking for.
Gen Zers prefer to engage with and consume content that’s visual, responsive, on-demand, and interactive. Remember, this generation grew up with Netflix and Spotify. They expect communication to be highly relevant, social, and bite-sized.
To get their attention and stay ahead of the admissions game, your institution needs to keep up with and leverage modern-day technologies to maximize the return on your university's communications efforts.
In a nutshell, your content must be remarkable.
It's a mobile-first world
The typical digital consumer owns an average of 3.23 devices, and for Gen Zers, it's up to 5. Fifty-five percent of them are on their smartphones for 5+ hours a day. If your institution’s content isn’t optimized for mobile, you’re already playing a losing game.
Have you ever tried to read a PDF on your smartphone? It requires a great deal of zooming, panning, and — well — patience. Incredibly, many universities still use them. Today’s incoming students need content they can swipe and scroll through naturally.
If you expect engagement, responsiveness is non-negotiable.
Accessibility standards
ADA compliance and increased scrutiny over digital accessibility have become a growing challenge for schools nationwide. Most formats used by schools, like PDFs and Flipbooks, are not ADA compliant. With accessibility-related lawsuits on the rise, finding a more compliant format is becoming a top priority for higher education marketers.
“Everyone has been super impressed with what we’ve done on Foleon.”
- Amélie-Anne Gauthier, Université de Moncton
200+
Foleon Docs created by universities in 2021
From admissions guides and program brochures to student magazines and alumni magazines, Foleon empowers you to create all the assets your institution needs. With our intuitive drag & drop editor and suite of customizable templates, you'll save on design costs and speed up your turnaround time.
Measure, optimize, and grow
Foleon Docs aren't only engaging, responsive, and accessible, they also help you gather the insights you need to continuously improve. Unlike PDFs or printed material which cannot be measured or tracked, Foleon allows you to understand what works and what doesn't. Beyond traditional analytics, you can also integrate your content with CRM systems and marketing automation platforms so you can make your incoming students' journeys as effective as possible.