The state of affairs in higher education

The rising competition between universities and a changing media landscape means traditional marketing methods that universities have long relied on are no longer working.

New challenges riddling marketing teams across higher education

Despite small teams and declining budgets, education marketers are facing the urgent need to modernize their content to appeal to Gen Z. This new generation of students and alumni are digital natives. They expect highly relevant content that is helpful, visual, and engaging.

And serving the entire campus with content means there’s a constant challenge to do more with less while juggling the needs of more stakeholders. At the same time, marketers must ensure content meets modern accessibility standards and — above all — is optimized for smartphones.

There’s no denying that education marketers have their work cut out for them. Many institutions have been using the same recruiting tactics for the last 30 years. If you haven't updated your recruitment marketing for Gen Z, it’s high time you start capitalizing on more modern resources to boost your enrollment.

Part of the resistance to change comes from a lack of insights. Relying on print and PDF means that education marketers produce and distribute content but never fully understand the results. Shifting the focus from print to digital, however, means finding ways to empower traditionally print-focused designers with easy, no-code technology.

Engaging

Create content that's highly visual, linear, responsive, and media-rich — the animated, engaging stuff they crave.

Intelligent

Get the sophisticated insights you need to optimize your prospective students' journeys every step of the way.

Scalable

Empower more people throughout your school to create the content they need with the right checks and balances in place.

Whether you are speaking to prospects, students, or alumni, people are looking for more meaningful and immersive experiences with their school. If you want to be remembered, it’s important to connect with your audience on an emotional level. As you know, that's easier said than done.