Richard’s full-funnel video marketing menu

Sugar, spice, and everything marketing nice.

About Richard Francis

A marketing professional with +15 years of experience. From demand generation to branding and business development, I believe the key to success lies in balancing creative storytelling with key business goals. When I’m not working, you'll find me in the garden, growing goods for the kitchen.

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About Foleon

Foleon’s content platform helps companies scale their content without sacrificing quality. The platform’s interactive Doc format, ready-to-use template library, collaboration features, and integrations allow you to create interactive content that is engaging, intelligent, and scalable, expanding your reach and influence.

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My full-funnel video marketing menu 🍽️

Video can be seen as simply another medium, but if used correctly, it can be a pivotal tool that shapes how we connect, communicate, and convert our audience.

Let's dive in!

Awareness

Appetizer - capture attention and spark interest. ✨ At this stage, the goal is to leave the audience wanting more. Engaging videos can effectively introduce your brand, tell a compelling story, and create a lasting impression.

Continue reading ↓

Consideration

Trust and authority are pivotal. Video can play a critical role in influencing decision-making by showcasing product features and highlighting the unique value your brand offers.

Convert consideration into action. Your video content at this stage can address common concerns and objections or provide answers to FAQs.

Continue reading ↓

Onboarding

The story continues. ✍🏻

Properly investing in onboarding video content is equally as important.

Deepen their understanding of your product or service. At this stage, you want to ensure customers can enhance their skills and explore advanced features.

Continue reading ↓

Expansion

The expansion stage is about nurturing existing customers, encouraging upsells, and fostering brand loyalty. Emphasize ongoing value delivery to foster long-term relationships.

The integration of video content should feel natural and fluid at each stage of the funnel. Plan your video content in line with the customer journey, ensuring that each piece serves a specific purpose and leads the customer to the next stage.

Let's wrap up

Richard’s full-funnel video marketing menu

Sugar, spice, and everything marketing nice.

About Richard Francis

About Foleon

My full-funnel video marketing menu 🍽️

Video can be seen as simply another medium, but if used correctly, it can be a pivotal tool that shapes how we connect, communicate, and convert our audience.

Awareness

Appetizer - capture attention and spark interest. ✨ At this stage, the goal is to leave the audience wanting more. Engaging videos can effectively introduce your brand, tell a compelling story, and create a lasting impression.

Consideration

Trust and authority are pivotal. Video can play a critical role in influencing decision-making by showcasing product features and highlighting the unique value your brand offers.

Decision

Convert consideration into action. Your video content at this stage can address common concerns and objections or provide answers to FAQs.

Onboarding

The story continues. ✍🏻

Properly investing in onboarding video content is equally as important.

Education

Deepen their understanding of your product or service. At this stage, you want to ensure customers can enhance their skills and explore advanced features.

Expansion

The expansion stage is about nurturing existing customers, encouraging upsells, and fostering brand loyalty. Emphasize ongoing value delivery to foster long-term relationships.

It’s all about the experience, not the destination.

The integration of video content should feel natural and fluid at each stage of the funnel. Plan your video content in line with the customer journey, ensuring that each piece serves a specific purpose and leads the customer to the next stage.

That's it. 💫

Thank you for exploring my video marketing menu. Feel free to connect with me on LinkedIn, share ideas, and explore potential collaborations.

Together, we can continue to inspire and innovate in the ever-evolving world of video marketing.

See how the Foleon platform works 👀

I can put you in touch with an advisor who’d love to show you the ropes!

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