Personalize
One-to-One or One to Many
CHOOSE BOTH
“Whether you're talking to one customer or tens of thousands, personalization is a must, and it's at the tip of your finger.”
That’s the power of personalization. It cuts through the noise. It makes people feel seen. And in today’s chaotic, algorithm-driven world, that’s rare and valuable.
Personalization isn’t complex
Whether you’re talking to one person or a thousand, personalized content is possible. The traditional answer has always been segmentation: group your audience, tailor your content, repeat.
Sounds smart… Until you hit the wall of time, effort, and workflows it requires.
And let’s be real: if something feels complicated, it’s likely to get dropped.
Which is a shame, because personalization isn’t just a “nice-to-have”: it’s what makes your content actually matter to the people you’re trying to reach.
When your audience feels seen, engagement goes up. And so does the ROI behind your content.
You already have what you need
The best part? You don’t have to start from scratch.
You’re already sitting on data. Your CRM, your insights, your team’s knowledge; it’s all there. You just need to activate it.
With the right tools, personalization doesn’t mean creating a thousand versions of the same asset. It means making one smart piece of content that adapts based on what you already know about your reader.
“Personalization isn’t about doing more. It’s about being smart.”
And if you don’t have the data yet, there’s always a way
Ok, let’s say you don’t have the data you need. Why not gather it directly through the content you’re already sending?
It sounds like a dream: let’s say you start using a native lead generation form directly connected to your content.
You will be able to send a piece of content, the reader enters a few details to access it, and boom, they get a tailored version that feels like it was made just for them.
Personalization isn’t about doing more. It’s about being smart, gathering or using the information you already have to make your audience feel seen.
Between one-to-one and one-to-many, choose both
You don’t have to pick between manually personalizing every asset or blasting out the same generic content to everyone.
With the right tools, you can do both: scale your content and make it feel personal, without the busywork.
Personalization is a gamechanger for HR, Sales and Customer Marketing content.
Success story
Differentiated's Take on Personalization
Differentiated is a creative agency that empowers customers like Capgemini or Vodafone to differentiate themselves through content. They created a 360º ABM campaign for Vodafone that won them an award for best use of ABM. To support this campaign, Foleon was used as one of the multiple touchpoints they put in place (find out all about this ABM campaign right here). We chatted with Matt, Differentiated's managing director, on his take on Personalization within Foleon, and here's what he said:
"The personalizer role is important to help with content hygiene. Because if you're able to make people personalizers, and they don't need to change the content, they know the name, your CRM problems, and if they exist, then you reduce the risks of problems rising up."
Matt Neal, Managing Director at Differentiated
