A Dedicated Space For Brand Owners
THE BRAND CONSOLE
“Manage your brand identity (or identities) through one central place: your brand console, made for brand guardians.”
Manage Your Brand From One Central Location
Your brand has a unique story to tell. But with different teams producing content using outdated logos, off-brand colors, or inconsistent messaging, that story soon gets muddled.
With the freedom to make content themselves, even well-meaning creators end up introducing small inconsistencies that, over time, add up to one big branding disaster.
Balancing governance and agility
So, how do you help everyone stay consistent — without having a designer look over their shoulder every five minutes?
It’s all about laying the foundations for creators to create freely without going rogue.
Let’s imagine a global consulting firm. The sales team relies on non-designers to quickly create client-facing documents. Great… in theory. In practice, this means designers spend hours doing damage control on proposals and reports, fixing logos and fonts, formatting — you name it.
But what if teams had access to a central brand hub full of pre-approved templates, styling elements, and media? None of these mistakes would have happened in the first place.
Flexible creation, controlled output. That’s brand governance done right.
Protecting the brand at scale
So, how can your organization put flexible brand governance into practice?
- Set up a brand hub. A single, centrally managed source of truth for all your brand assets removes the risk of outdated materials being used.
- Give the right access to the right people. Not everyone needs full creative freedom. Give designers the flexibility they need to experiment and set limitations to keep business users on-brand.
- Lock down core content. Make sure critical elements like key messages are locked down, so users can’t accidentally change them.
The trick here is to give creators the freedom to create while providing built-in guardrails to protect the brand.
Between speed and accuracy, choose both
Last-minute changes don’t have to mean last-minute chaos. It’s time for your content operations to move beyond manual fixes and embrace a faster, smarter way to create.
Bringing structure to brand management
Staying on brand at scale doesn’t have to be hard. Whether you’re managing one brand or several, Foleon’s Brand Console provides a central space where brand managers can control brand kits, branded templates, or media. This way, creators have the flexibility they need to get content out the door, as well as the restrictions they need to keep things consistent.
Staying on brand at scale doesn’t have to be hard.
Between consistency and speed, choose both
When brand guardrails are built into the process, staying on brand becomes second nature. People from all around the organization can create autonomously — without putting the brand at risk. And brand managers and creatives can focus on high-level strategy and innovation, rather than constantly policing content and fixing mistakes.
Choose both, and everyone wins.
“People from all around the organization can create autonomously — without putting the brand at risk.”
Handling many different brands: the importance of having a central place.
Success story
Streamlining Customer Work: How Foleon's Professional Services Embraced The Brand Console
Here's how our Professional Services managed to win back 40% of their time, reducing back & forth with customers thanks to the Brand Console.
“Working in professional services, one of our biggest wins was setting up the Brand Console for a major enterprise customer. They had multiple teams, and maintaining consistent branding was a real challenge.
We centralized all their brand kits, templates, and media within the Brand Console. This immediately gave their marketing team a single source of truth, ensuring brand governance across all their content
A winback of
For us, it streamlined collaboration. We could easily access their approved assets, ensuring our designs were always on-brand. It cut down on revisions and sped up our production process significantly. The customer now has better control and consistency, and we can deliver high-quality, on-brand content much more efficiently. It was a game-changer for both our teams."
Joanna - Senior Digital Designer at Foleon