Creating more sales opportunities
We give our Sales teams something they can work with. Content insights make follow-up more human and fuel real conversations within our content.
Research Raul
Growth Marketer
“Foleon lets me do intelligent retargeting that wasn’t possible before.”
Foleon Docs are web-based and each page has a different URL. This opens up a world of possibilities when it comes to retargeting. Here are 3 examples you can copy:
- Didn’t see the last page → Retarget with offer A.
- Made it to the last page but didn’t convert → Retarget with offer B.
- Made it to the last page and converted → Retarget with offer C.
Retarget your audience with ads and emails, and create CRM notifications for your sales reps once your lead has completed the next step. You can also use these insights to tighten up your lead scoring model.
Jazzy Julie
Head of Brand & Comms
“Foleon keeps it all on-brand so that I don’t have to.”
Foleon empowers all kinds of people in our company to create the content they need to succeed. That means the Marketing team is no longer a bottleneck for getting other departments’ content out the door. Our Sales teams, for example, can create bespoke ABM assets on their own. And the best part is that I don’t need to look over shoulders because our templates, Brand Kits, and workspaces keep everything on-brand. With more people empowered to create great content, I can spend less time on quality control and more time on new marketing initiatives.
Discovery Dori
Business Development
“I use Foleon to make my prospects’ buying processes easier.”
Today, buying is nearly as hard as selling. The internal hoops buyers have to jump through can be frustrating — for them and for you. But you can make it easier for them. When you’re dealing with months-long sales cycles, you shouldn’t expect a prospect to recall the great example you sent them a month ago. I use Foleon to create buyer’s hubs and make it easier for them to find all the relevant content they need to communicate with other stakeholders in their company. I’ll put company information, proposals, examples, fact sheets — you name it — all in a central place for them to use.
Brainy Brian
VP of Marketing
“Foleon helps us create more sales conversations and generate more opportunities.”
Balancing short and long-term goals can be challenging. It’s essential to operate with a long-term vision. At the same time, you need to keep your pipeline healthy and the deals rolling in. Here are 2 things you can do with Foleon to create more sales conversations.
- Add forms to your content. Whether for requesting pricing or to get in touch, Foleon Docs give your readers the ability to interact.
- Add chat. Your website probably has a chat widget. Why don’t you add one to the rest of your content too? It’s possible with Foleon.
