Customer magazines
On average:
- Foleon customers take 16 days to create a customer magazine, from start to publish.
- Customer magazines are 13 pages long and republished 7 times.
- Readers view 5 pages during a session and spend 2:41 minutes.
- The bounce rate is 32%.
💡 Customer magazines tend to be longer (13 pages vs. the average of 9), while the session duration is lower (2:41 vs. 3:16).
Annual reports
On average:
- Foleon customers take 34 days to create an annual report, from start to publish.
- Annual reports are 12 pages long and republished 9 times.
- Readers view 5 pages during a session and spend 2:57 minutes.
- The bounce rate for an annual report is 34%.
💡 Annual reports are complex content pieces with many stakeholders, so they take longer to publish (34 days vs. the average of 16).
Staff magazines
On average:
- Foleon customers take 18 days to create a staff magazine, from start to publish.
- Staff magazines are 13 pages long and republished 7 times.
- Readers view 6 pages during a session and spend 4:03 minutes.
- The bounce rate for a staff magazine created in Foleon is 23%.
💡 The session duration for staff magazines is higher than the average (4:03 vs. 3:16), while they contain more pages (13 pages vs. 9). Talk about an engaged audience!