Marketing Power Plays

Novel tactics from Foleon’s marketing team

See how our diverse marketing team makes the most of Foleon's myriad capabilities to achieve many different goals. Whether you're in content, comms, or demand gen, this guide is sure to have something relevant and inspiring.

Scaling without jeopardizing brand

We empower every person in our company to create the content they need to succeed, but also give them guardrails so they can’t mess anything up.

See how we do it

Putting content insights into action

We left the vanity metrics behind (like how many times a PDF was downloaded) and measure buying intent instead with in-content engagement metrics.

See how we do it

Creating more sales opportunities

We give our sales teams something they can work with. Content insights make follow-up more human and fuel real conversations within our content.

See how we do it

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Marketing Power Plays

Novel tactics from Foleon’s marketing team

Scaling without jeopardizing brand

We empower every person in our company to create the content they need to succeed, but also give them guardrails so they can’t mess anything up.

Putting content insights into action

We left the vanity metrics behind (like how many times a PDF was downloaded) and measure buying intent instead with in-content engagement metrics.

Creating more sales opportunities

We give our sales teams something they can work with. Content insights make follow-up more human and fuel real conversations within our content.