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  • Pages
01 Welcome
02 About
03 Introduction
04 Important Metrics
05 Awareness
06 Consideration
07 Decision
08 Loyalty
09 Key Takeaways

The Awareness stage

Assets include:
  • Reports
  • eBooks
  • Blog posts
  • Landing Pages
  • Event magazines
  • Infographics
  • Pillar pages
  • Branded Content

Educational and compelling

Awareness stage content should be educational and compelling enough to move the buyer through the buyer's journey. Your content should make buyers aware of specific problems and convince them that you understand, and you can help them solve them.

Reports

  • On average, 19.1 days from start to publish
  • On average, 18.2 times republished
  • On average, 10.3 pages in the report
  • Average page views per session is 3.3
  • Average session duration is 3.25 minutes
  • Average bounce rate is 3%

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Lead Generation

eBooks

  • On average, 10.6 days from start to publish
  • On average, 2.6 times republished
  • On average, 14.7 pages in the eBook
  • Average page views per session is 3.7
  • Average session duration is 3.5 minutes
  • Average bounce rate is 3%

Event magazines

  • On average, 14.7 days from start to publish
  • On average, 7.7 times republished
  • On average, 11.2 pages in the event magazine
  • Average page views per session is 3.5
  • Average session duration is 3 minutes
  • Average bounce rate is 3%

Branded content

  • On average, 15 days from start to publish
  • On average, 5.8 times republished
  • On average, 7.9 pages in the branded content
  • Average page views per session is 3.6
  • Average session duration is 2.8 minutes
  • Average bounce rate is 3%
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