The Awareness stage
Assets include:
- Reports
- eBooks
- Blog posts
- Landing Pages
- Event magazines
- Infographics
- Pillar pages
- Branded Content
Educational and compelling
Awareness stage content should be educational and compelling enough to move the buyer through the buyer's journey. Your content should make buyers aware of specific problems and convince them that you understand, and you can help them solve them.
eBooks
- On average, 10.6 days from start to publish
- On average, 2.6 times republished
- On average, 14.7 pages in the eBook
- Average page views per session is 3.7
- Average session duration is 3.5 minutes
- Average bounce rate is 3%
Event magazines
- On average, 14.7 days from start to publish
- On average, 7.7 times republished
- On average, 11.2 pages in the event magazine
- Average page views per session is 3.5
- Average session duration is 3 minutes
- Average bounce rate is 3%
Branded content
- On average, 15 days from start to publish
- On average, 5.8 times republished
- On average, 7.9 pages in the branded content
- Average page views per session is 3.6
- Average session duration is 2.8 minutes
- Average bounce rate is 3%