The Consideration stage
Assets include:
- Brand stories
- Case studies
- Success stories
- One-pagers
- Unique offerings
- Brochures
- White papers
- Catalogs
Informative and memorable
Consideration stage content should define different options to solve the buyer's problem. It is not about deciding the best option but ensuring they have all the information to do the right decision.
Case studies
- On average, 7 days from start to publish
- On average, 2.6 times republished
- On average, 2.1 pages in the case study
- Average page views per session is 1.5
- Average session duration is 2.4 minutes
- Average bounce rate is 2%
Catalogs
- On average, 1.3 days from start to publish
- On average, 12.5 times republished
- On average, 4 pages in the catalog
- Average page views per session is 2.3
- Average session duration is 1.5 minutes
- Average bounce rate is 3%
Pitch decks
- On average, 24 days from start to publish
- On average, 5 times republished
- On average, 15 pages in the pitch deck
- Average page views per session is 4.1
- Average session duration is 4.5 minutes
- Average bounce rate is 3%