The Decision stage
Assets include:
- Proposals
- Presentations
- Re-engagement pieces
Convincing and valuable
The Decision stage is the home stretch of the buyer's journey. The buyer is comparing similar products/services, pricing, and reputation. Content should help convince these buyers that you are the right partner to solve their exact problems and needs.
Presentations
- On average, 17.7 days from start to publish
- On average, 9.8 times republished
- On average, 9 pages in the presentation
- Average page views per session is 2.8
- Average session duration is 3 minutes
- Average bounce rate is 3%