Key takeaways
Foleon Docs make your sales collateral visual, digestible, bespoke, and measurable. They also allow you to stay in control of distribution, realize SEO benefits, and achieve new levels of security. Knowing how to gauge your metrics can help ensure you're improving with each new version.
Additional metrics to note
Along with the metrics presented in this report, Foleon Analytics provides you with additional insights that you can use to make your content perform better. It's good to consider the following metrics:
Which device performed the best?
Knowing which device your audience views your content on helps you understand how to optimize your Foleon Docs for your readers.
Visitors over time
At the very top of the reports, you see a graph with the number of visitors over time. From this graph, you can draw valuable insights into how your Foleon Doc is performing. If you see clear peaks of visitors on the timeline, you can investigate what caused this (eg. new share on social media leading traffic to your Doc).
Turn insights into action items
You can compare your stats with the benchmark metrics presented in this report and turn the insights into action items, to improve your content. See examples below.
Is it taking you longer on average to create a Doc from start to finish? We recommend creating and using templates of blocks, pages, or entire Foleon Docs. Templates don't only save you time but also help your team stay on brand. More pages than average? Remember, the important thing is to keep your readers engaged. Can you shorten your content with more interactive elements like a video, or use overlays to keep your pages more concise? Why is everyone republishing so often? Unlike PDF or print, Foleon Docs can be edited at a moment's notice. How many times have you double-checked your content for errors? Is your content up-to-date?
If you're creating tons of content, it's good to take a look at the quality of your work. If the quality is suffering from overproduction, you can tackle this problem by adding a pre-publishing quality check or further training the team members that create and publish your Foleon Docs. High bounce rate? A higher-than-average bounce rate is not always a bad thing. Are you linking out to CTAs? This could indicate people are leaving — because you wanted them to. Who is reading your content? Have you connected your CRM for page tracking so you can get insights into who these numbers really are?
