The Loyalty stage
Assets include:
- Annual reports
- Newsletters
- Customer magazine
- Member / Staff magazine
- Corporate magazine
- Guides - Internal - External / Customer Success
Advocates and adoption
In the Loyalty/advocacy stage the customer may have made their purchase, but it’s not the end. Content consumed after the purchase should be focused on retention, brand advocacy, cross-selling, and referrals. This stage in the process is also key to long-term company success.
Annual reports
- On average, 22 days from start to publish
- On average, 7 times republished
- On average, 11 pages in the report
- Average page views per session is 4
- Average session duration is 5 minutes
- Average bounce rate is 2%
Staff magazine
- On average, 14.1 days from start to publish
- On average, 6 times republished
- On average, 12.8 pages in the staff magazine
- Average page views per session is 5.5
- Average session duration is 5 minutes
- Average bounce rate is 2%
Newsletters
- On average, 9.1 days from start to publish
- On average, 2.6 times republished
- On average, 7.2 pages in the newsletter
- Average page views per session is 3.7
- Average session duration is 3.5 minutes
- Average bounce rate is 1%