Reports
On average:
- Foleon customers take 19 days to create a report, from start to publish.
- Reports are 7 pages long and republished 7 times.
- During a session, readers view 3 pages and spend 3:03 minutes.
- The bounce rate for a report is 29%.
💡 The number of pages viewed per session for reports is lower than for other content types (3 vs. the average of 5), but the session duration is similar (3:03 vs. 3:16).
eBooks
On average:
- Foleon customers take 15 days to create an eBook, from start to publish.
- eBooks are 13 pages long and republished 9 times.
- Readers view 4 pages during a session and spend 3:12 minutes.
- The bounce rate for an eBook is 30%.
💡 eBooks are long-form content pieces, which is demonstrated by the size (13 pages vs. the average of 9).
Event magazines
On average:
- Foleon customers take 13 days to create an event magazine, from start to publish.
- Event magazines are 14 pages long and republished 10 times.
- Readers view 5 pages during a session and spend 3:03 minutes.
- The bounce rate for an event magazine is 26%.
💡 Event magazines are typically quite long (14 pages vs. the average of 9) and are republished more often (10 times vs. 7).
Branded content
On average:
- Foleon customers take 16 days to create branded content, from start to publish.
- Branded content assets are 7 pages long and republished 8 times.
- Readers view 4 pages during a session and spend 3:26 minutes.
- The bounce rate for branded content is 29%.
💡 Branded content is viewed slightly longer than other content types (3:26 vs. the average of 3:16).