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  • Pages
01Welcome
02Introduction
03Contents
04Awareness
05Consideration
06Decision
07Loyalty
08Per industry
09Take action

The Decision stage

The Decision stage is the home stretch of the buyer's journey. The buyer is comparing similar products/services, pricing, and reputation. Content at this stage should help convince these buyers that you are the right partner to solve their problems.

Proposals
Presentations

Proposals

On average:

  • Foleon customers take 10 days to create a proposal, from start to publish.
  • Proposals are 9 pages long and republished 6 times.
  • Readers view 5 pages during a session and spend 4:46 minutes.
  • The bounce rate for a proposal is 25%.

💡 The session duration of proposals is very high (04:46 vs. the average of 03:16), and they’re published fast (9 days vs. 16).

See general benchmark metrics

Presentations

On average:

  • Foleon customers take 15 days to create a presentation in Foleon, from start to publish.
  • Presentations are 7 pages long and republished 8 times.
  • Readers view 4 pages during a session and spend 3:47 minutes.
  • The bounce rate is 29%.

💡 Presentations perform very close to the overall average, except for the session duration, which is higher (03:47 vs. 03:16).

See general benchmark metrics
See examples of presentations
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