About this report
We created this benchmark report to help our customers better understand how their Foleon Docs are performing. The metrics gathered in this report cover KPIs for the most common Foleon content types and provide you with benchmarks against which to compare your data. We've also listed these metrics per industry. 📊 The benchmarks in this report were developed by analyzing close to 8,500 Foleon Docs, representing more than 10.5 million sessions. 📊
Let's start with some general statistics across all Foleon Docs.
On average:
days
Customers spend 16 days creating a Foleon Doc from start to publish.
And just minutes to edit and republish. 😉
pages
Docs created by customers are about 9 pages long.
Foleon's intuitive navigation options make even a long Doc a pleasure to read. ✨
pages per session
Foleon Doc visitors read 5 pages per session.
More is not always better. For example, a small number of pages per session can be a sign of a well-structured guide. 🙌🏼
minutes
Readers spend 3:16 minutes viewing a Foleon Doc.
For reference, the average time spent on a website is 53 seconds.
Bounce rate is only 29%.
This is the percentage of visitors that leave a Doc without taking action. As a general rule, aim for a bounce rate between 26%-40%.
How's your Doc doing?
Knowing how your Foleon Docs perform can be difficult without having benchmark statistics to compare your data.
Luckily, you have this benchmark report! You can use it as a baseline to see averages of the most important metrics for the most common content types and industries.
Are you currently creating a newsletter or perhaps a brochure? Navigate to the designated section per content type to see the benchmark standards and find out where your Doc stands. Content types are organized by the customer journey stage in which they're mainly used: Awareness, Consideration, Decision, and Loyalty.
Want to see how Foleon Docs perform within different industries? You can find benchmark metrics per industry on this page.
Analyzing your data and content performance helps you find room for improvement and optimize your content now and in the future.
- 50% of traffic is from a desktop
- 47% of traffic is from a mobile device
- 3% of traffic is from a tablet
The percentage of mobile traffic increases yearly while desktop traffic decreases, underlining the importance of ensuring your content can be read on any device.