Brochures
On average:
- Foleon customers take 16 days to create a brochure, from start to publish.
- Brochures are 7 pages long and republished 6 times.
- Readers view 5 pages during a session and spend 3:58 minutes.
- The bounce rate for a brochure is 28%.
💡 The session duration of brochures (3:58) is way above the average of 3:16.
Case studies
On average:
- Foleon customers take 9 days to create a case study, from start to publish.
- Case studies are 3 pages long and republished 6 times.
- Readers view 2 pages during a session and spend 1:41 minutes.
- The bounce rate for a case study is 39%.
💡 Case studies are shorter than the average (3 pages vs. 9). Therefore, they are published faster (9 days vs. 16), and the number of pages viewed per session (2 vs. 5) and its duration (1:41 vs. 3:16) are lower.
White papers
On average:
- Foleon customers take 26 days to create a white paper, from start to publish.
- White papers are 7 pages long and republished 7 times.
- Readers view 4 pages during a session and spend 2:47 minutes.
- The bounce rate for a white paper is 26%.
💡 White papers typically require a lot of research, so they take considerably longer to create and publish (26 days vs. the average of 16).
Catalogs
On average:
- Foleon customers take 28 days to create a catalog, from start to publish.
- Catalogs are 16 pages long and republished 10 times.
- Readers view 5 pages during a session and spend 2:36 minutes.
- The bounce rate for a catalog is 28%.
💡 Catalogs take longer to publish (28 days vs. 16), are republished more often (10 times vs. 7), and contain considerably more pages (16 pages vs. 9).
Pitch decks
On average:
- Foleon customers take 15 days to create a pitch deck, from start to publish.
- Pitch decks are 5 pages long and republished 4 times.
- Readers view 3 pages during a session and spend 2:43 minutes.
- The bounce rate is 48%.
💡 The average bounce rate of pitch decks is high (48% vs. the average of 29%), underlining the importance of making a good first impression.