The Decision stage

The Decision stage is the home stretch of the buyer's journey. The buyer is comparing similar products/services, pricing, and reputation. Content at this stage should help convince these buyers that you are the right partner to solve their problems.

Proposals
Presentations

Proposals

On average:

  • Foleon customers take 10 days to create a proposal, from start to publish.
  • Proposals are 9 pages long and republished 6 times.
  • Readers view 5 pages during a session and spend 4:46 minutes.
  • The bounce rate for a proposal is 25%.

💡 The session duration of proposals is very high (04:46 vs. the average of 03:16), and they’re published fast (9 days vs. 16).

See general benchmark metrics

Presentations

On average:

  • Foleon customers take 15 days to create a presentation in Foleon, from start to publish.
  • Presentations are 7 pages long and republished 8 times.
  • Readers view 4 pages during a session and spend 3:47 minutes.
  • The bounce rate is 29%.

💡 Presentations perform very close to the overall average, except for the session duration, which is higher (03:47 vs. 03:16).

See general benchmark metrics
See examples of presentations
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